Sokoine University of Agriculture

Consumer vs. Citizen willingness to pay for restaurant food safety

Show simple item record Alphonce, Roselyne Alfnes, Frode Amit, Sharma 2021-11-09T10:49:37Z 2021-11-09T10:49:37Z 2014
dc.description Journal Article en_US
dc.description.abstract Individuals may display different preferences for food regulations when acting as a voting citizen than as a buying consumer. In this paper, we examine whether such a duality exists between citizens and consumers in the willingness to pay for food safety standards in restaurants. Using a split-sample willingness to pay survey, we find that individuals exhibit a higher willingness to pay for improved food safety standards in restaurants when acting as voting citizens than as buying consumers. Relying on consumer studies that focus on the buying context may therefore underestimate the support found among the public for new food regulations. This finding is important for policy makers using consumer studies in decision support and for researchers attempting to understand individual preferences en_US
dc.language.iso en en_US
dc.publisher ELSEVIER en_US
dc.subject Consumer–citizen duality en_US
dc.subject Restaurant food safety en_US
dc.subject Willingness to pay en_US
dc.title Consumer vs. Citizen willingness to pay for restaurant food safety en_US
dc.type Article en_US
dc.url en_US

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