Sokoine University of Agriculture

Consumer willingness to pay for food safety in Tanzania: an incentive-aligned conjoint analysis

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dc.contributor.author Alphonce, Roselyne
dc.contributor.author Alfnes, Frode
dc.date.accessioned 2021-08-05T09:23:44Z
dc.date.available 2021-08-05T09:23:44Z
dc.date.issued 2012
dc.identifier.citation 39 en_US
dc.identifier.issn 1470-6423
dc.identifier.uri http://www.suaire.sua.ac.tz/handle/123456789/3827
dc.description Journal Article en_US
dc.description.abstract In this paper, we present results from a consumer experiment in Tanzania focusing on food safety. We elicit consumers’ willingness to pay (WTP) a premium for tomatoes that have been inspected by health officials to meet the standards set by the Tanzania Bureau of Standards. We also elicit consumers’ WTP for tomato attributes that can be associated with different food safety standards: conventional vs. organically produced and various origins. Two hundred sixty-nine urban consumers from Morogoro, Tanzania took part in the experiment where they evaluated tomatoes using the Becker–deGroot–Marschak mecha nism. The results show that on average, consumers in Tanzania are willing to pay a premium for inspected and organically produced tomatoes. Consumers have a strong preference for tomatoes produced in Tanzania and do not discount tomatoes produced in areas associated with poor agricultural practices. However, consumers do significantly discount tomatoes imported from South Africa. en_US
dc.language.iso en en_US
dc.publisher Blackwell Publishing Ltd en_US
dc.subject Conjoint analysis en_US
dc.subject food safety en_US
dc.subject incentive-compatible method en_US
dc.subject organic en_US
dc.subject tomatoes en_US
dc.subject Tanzania. en_US
dc.title Consumer willingness to pay for food safety in Tanzania: an incentive-aligned conjoint analysis en_US
dc.type Article en_US
dc.url https://doi.org/10.1111/j.1470-6431.2011.01067.x en_US


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