Sokoine University of Agriculture

Eliciting Consumer WTP for Food Characteristics in a Developing Context: Application of Four Valuation Methods in an African Market

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dc.contributor.author Alphonce, Roselyne
dc.contributor.author Frode, Alfnes
dc.date.accessioned 2021-08-05T09:23:26Z
dc.date.available 2021-08-05T09:23:26Z
dc.date.issued 2016
dc.identifier.citation 25 en_US
dc.identifier.uri http://www.suaire.sua.ac.tz/handle/123456789/3826
dc.description Journal Article en_US
dc.description.abstract We elicit willingness to pay for conventional, organic and/or food-safety-inspected tomatoes in a traditional African food market. We identify four elicitation methods that can be conducted with one respondent at a time, and use them in a field setting: the Becker–DeGroot–Marschak mechanism, multiple price lists, multiple price lists with stated quantities, and real-choice experiments. All four methods give sim ilar results; showing that consumers are willing to pay a premium for organic and food-safety-inspected tomatoes. However, the size of the premium is significantly larger when consumers choose between alternatives than when they indicate their reservation price. The new multiple price lists with stated quantities were easy to explain in the busy market setting, gave the respondents the opportunity to deter mine the amount they wanted to buy, and had valuations in line with the other non-comparative valuation methods en_US
dc.language.iso en en_US
dc.publisher WILEY en_US
dc.subject Becker–DeGroot–Marschak mechanism en_US
dc.subject choice experiment en_US
dc.subject field experiments en_US
dc.subject food safety en_US
dc.subject field experiments en_US
dc.subject organic en_US
dc.subject price lists en_US
dc.subject Tanzania en_US
dc.subject willingness to pay en_US
dc.title Eliciting Consumer WTP for Food Characteristics in a Developing Context: Application of Four Valuation Methods in an African Market en_US
dc.type Article en_US
dc.url https://doi.org/10.1111/1477-9552.12170 en_US


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