Marketing library services in academic libraries: A tool for survival in the 21st century

Abstract

This article discusses the concept of marketing library and information services as an important library activity. It also stresses the need for librarians and information specialists especially those in academic libraries in developing countries to become proactive and to take marketing as a serious and obligatory library function. With the emergence of new information providers and diverse avenues that enable information users/seekers to access information even outside library premises, the authors argue that it is very likely librarians with lose potential clients. Marketing of library services is therefore considered to be a tool that can be used by librarians to fight and compete and also attract both new customers and old library users. The article also suggests a number of media that can be used to market library services in academic libraries.