Sokoine University of Agriculture

Marketing library services in academic libraries: A tool for survival in the 21st century

Show simple item record Lwehabura, M. J. F. Dulle, F. W. Mulimila, R. T. 2017-06-13T14:45:37Z 2017-06-13T14:45:37Z 2003
dc.description Article en_US
dc.description.abstract This article discusses the concept of marketing library and information services as an important library activity. It also stresses the need for librarians and information specialists especially those in academic libraries in developing countries to become proactive and to take marketing as a serious and obligatory library function. With the emergence of new information providers and diverse avenues that enable information users/seekers to access information even outside library premises, the authors argue that it is very likely librarians with lose potential clients. Marketing of library services is therefore considered to be a tool that can be used by librarians to fight and compete and also attract both new customers and old library users. The article also suggests a number of media that can be used to market library services in academic libraries. en_US
dc.description.sponsorship SUA en_US
dc.language.iso en en_US
dc.publisher University of Dar es Salaam Library Journal en_US
dc.subject Library promotion en_US
dc.subject Library marketing en_US
dc.subject Information services en_US
dc.subject Librarians en_US
dc.subject Information specialists en_US
dc.subject Academic libraries en_US
dc.title Marketing library services in academic libraries: A tool for survival in the 21st century en_US
dc.type Article en_US
dc.url en_US

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